Concept project — fictional brand / Activewear
VYRA
Miami in Motion: a photographic movement studio, apparel collection and complete demonstration shopping experience.
Designed & built by Raydn.
Design objective
Miami in Motion: a photographic movement studio, apparel collection and complete demonstration shopping experience.
Experience & decisions
A dedicated visual identity, scoped styles and purpose-built interactions keep this experience distinct from the agency site. Demonstration actions stay local and cannot create real payments, orders or reservations.
- Art Direction
- Brand Identity
- Motion
- eCommerce
Explore the experience
This is a self-initiated demonstration, not client work. Products, checkout, leads and reservations are fictional. No commercial results are claimed.
Open interactive concept ↗